Why December is a Gold Mine for Buyers?
In This Week’s How's The Market | Edition 135
Why December is a Gold Mine for Buyers?
A Mediterranean Revival Estate of Unmatched Prestige
Why December is a Gold Mine for Buyers?
I see it every year.
With Christmas around the corner, the pressure of failing on your campaign and the psychological, emotional and financial burden that comes with it often pushes vendors to sell for lower prices than they thought they would take.
Some of the best purchases we’ve ever made have come in the week or two before Christmas.
Why "Next Year" Terrifies Vendors
December creates unique psychological pressure that earlier months don't replicate.
October allows easy "try again next week" thinking and November offers a "few more weeks before Christmas" buffer, but December forces vendors to confront starting over in January with new listings, additional advertising costs, another full campaign, and the mental burden of failure.
Vendors who hold firm on price in October become significantly more flexible when facing the January reset, driven not by desperation but by mental exhaustion of relisting and managing the entire process again.
Especially if you’re living in the property - keeping it spotless for inspections.
Constantly having strangers through your property.
Constantly negotiating with people who might be low balling you.
Most people just want a result so they can move on with their lives and start setting up their next chapter.
The Settlement Deadline Crunch
So why does this happen?
A huge amount of transactions happen in October and November.
A lot of the purchasers are also sellers and many people prefer to purchase before they sell.
Especially in low stock markets like what we have been in throughout 2025.
So they buy in these huge auction weekends and then they are often left needing to sell to be able to settle their new purchase or they will have to pay huge bridging finance costs.
They make the mistake of thinking that because it’s so hard to buy, it must be easy to sell.
However, if they slightly overprice their property, or it has some shortcomings holding buyers back, the property might struggle and pass in.
We saw this a lot in 2024.
In the final weeks of November last year, I remember inspecting 5 or more properties for 1 client that were all beautiful homes that had passed in at auction.
Every one needed a short settlement as they had to settle on other properties.
Every one had dropped their price by $50k at least and the agents were telling me they were still negotiable at that level if we could settle quickly.
More Properties Passing In
The other thing we saw this time last year, was that more and more properties were passing in to us.
Now, it is important to remember that December 2024 was much more of a buyers market.
Prices had dropped in Melbourne that month and the media was negative.
2025 is showing a much more positive sentiment.
Though the above scenarios still apply.
If you’re thinking of buying, don’t wait until next year.
There will be some incredible deals in December for those who are patient and ready.
Stay ahead of the market - get the real auction results every week!
What The Agents Are Saying
For agents signing up listings today, they are telling vendors that there are 3 more weeks left in the year.
Scary, I know.
November 29th
December 6th; and
December 13th
If vendors don’t sign up now, they are looking at 2026 for their sales campaign.
Some agents have been sending me lists of properties they’ve signed up for 2026 campaigns already that they are trying to sell this year off market.
Other agents have been telling me that stock is low this year with only 1 or 2 properties left to come online this year.
The Wow Factor!
2 Towers Road, Toorak, Vic 3142
A Mediterranean Revival Estate of Unmatched Prestige
Why it WOWs:
3,322sqm Bangay gardens, tennis & pool
6m ceilings, Catt Architects design
Gaggenau marble kitchen + prep kitchen
5 bedrooms + dressing room
Guest wing with bar & lounge
Games room, gym, multiple living areas
Wine cellar, lift-ready, staff quarters
4-car garage, automated gates
Prime Toorak: Towers & Orrong Rd
Price guide : $58,000,000 - $63,000,000
Final Thoughts
While everyone shops for Christmas, smart buyers shop for bargains.
December's lower inspection numbers mean less competition and bigger savings.
If you or someone you know would like assistance to buy this year, book in a call and we can discuss if we can help.
Thanks for reading this far!
We value feedback and if you have any suggestions on what you would like covered in the future please email me at tristan@tomii.com.au
Happy Buying!
Note: This is general advice and does not take into consideration your objectives, situations or needs. Please consider if this advice is suitable for you and your circumstances and speak to a professional before making any financial decisions.
